DNS optimization is a technique by which you optimize (i.e. you reduce) the time required for any browser to find your website. It might seem ridiculous at first, but having bad DNS providers can make your site load in about one full second more than others, which as you know is important in terms of traffic and customers.
A few techniques to optimize this are:
- using the prefetch technique available in most browsers
- hiring a worldwide-spread, fast, DNS provider so most users will get a much faster DNS translation
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